Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Hamidreza Shahbaznezhad and Mona Rashidirad
| Year of publication: |
2021
|
|---|---|
| Authors: | Shahbaznezhad, Hamidreza ; Rashidirad, Mona |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 6, p. 492-513
|
| Subject: | content management | Fan page strategy | feedback strategy | mixed method | social media behavior | users' participation | Social Web | Social web | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1770318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588441