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~subject:"Beziehungsmarketing"
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Subject
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Beziehungsmarketing
Wertanalyse
867
Value analysis
624
Theorie
125
Theory
121
Deutschland
102
Betriebliche Wertschöpfung
100
Value creation
100
Shareholder Value
96
Shareholder value
95
Germany
94
Strategisches Management
72
Prozessmanagement
70
Business process management
69
Lean Production
61
Lean production
60
Strategic management
60
Projektmanagement
50
Project management
49
Unternehmensbewertung
45
Management
41
Controlling
39
Firm valuation
39
Wertorientiertes Management
37
Management control
35
Qualitätsmanagement
34
value stream mapping
34
Kostenmanagement
33
Relationship marketing
33
Unternehmen
33
Performance measurement
32
Performance-Messung
32
Quality management
32
USA
32
United States
31
Lieferkette
30
Supply chain
30
Firm value
29
Kundenwert
29
Unternehmenswert
29
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3
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23
Book / Working Paper
11
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17
Aufsatz in Zeitschrift
17
Hochschulschrift
11
Thesis
9
Aufsatz im Buch
6
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6
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1
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1
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1
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1
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1
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English
20
German
17
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Corsaro, Daniela
3
Gneiser, Martin Sebastian
2
Heinonen, Kristina
2
Krafft, Manfred
2
Strandvik, Tore
2
Aarikka-Stenroos, Leena
1
Andreu, Luisa
1
Baumann, Jasmin
1
Bettis-Outland, Harriette
1
Christodoulides, George
1
Clausen, Carolin Christina
1
Eberhardt, Stefan
1
Eberling, Gunter
1
Edvardsson, Bo
1
Faroughian, Frank F.
1
Geigenmüller, Anja
1
Günter, Bernd
1
Haas, Alexander
1
Hanner, Nicolai
1
Heinrich, Bernd
1
Helm, Sabrina
1
Henneberg, Stephan
1
Jaakkola, Elina
1
Jaeck, Horst-Florian Teja
1
Kalafatis, Stavros P.
1
Kortus-Schultes, Doris
1
Le Meunier-FitzHugh, Kenneth
1
Ledden, Lesley
1
Leek, Sheena
1
Matzler, Kurt
1
Meister, Holger
1
Meister, Ulla
1
Mele, Cristina
1
Mickelsson, Karl-Jacob
1
Morgan, Robert
1
Naudé, Peter
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Palmer, Mark
1
Peschke, Michael A.
1
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Technische Universität Berlin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Betriebswirtschaftliche Studien
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler-Edition Wissenschaft
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Journal of retailing and consumer services
1
Journal of service management
1
Marketing - Management
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe electronic commerce, marketing & finance
1
The Routledge handbook of service research insights and ideas
1
The journal of business & industrial marketing
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
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ECONIS (ZBW)
34
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1
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
2
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
3
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
4
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
Saved in:
5
Wertanalyse im Dienste der Kundenorientierung
Meister, Ulla
;
Meister, Holger
- In:
Marketingeffizienz - Kosten senken und Erlöse steigern
,
(pp. 361-386)
.
2013
Persistent link: https://www.econbiz.de/10010199139
Saved in:
6
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
7
A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.
;
Robson, Matthew J.
;
Morgan, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 186-196
Persistent link: https://www.econbiz.de/10009513189
Saved in:
8
More is not always better : the impact of relationship functions on customer-perceived relationship value
Ritter, Thomas
;
Walter, Achim
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 136-144
Persistent link: https://www.econbiz.de/10009513205
Saved in:
9
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Saved in:
10
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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