Customer-dominant service logic
Year of publication: |
2020
|
---|---|
Authors: | Heinonen, Kristina ; Strandvik, Tore |
Published in: |
The Routledge handbook of service research insights and ideas. - London : Routledge, ISBN 978-0-8153-7253-0. - 2020, p. 69-89
|
Subject: | Wertanalyse | Value analysis | USA | United States | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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