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Search: subject_exact:"Medizinische Behandlung"
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Block, Lauren
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Ilyuk, Veronika
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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ECONIS (ZBW)
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Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
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Risk assessment : The consumer as an intuitive statistician
Raghubir, Priya
;
Latimer, Robert
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 287-313)
.
2014
Persistent link: https://www.econbiz.de/10010353561
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