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~subject:"Bibliometrics"
~subject:"Marketing"
~type:"article"
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Bibliometrics
Marketing
Neuroscience
471
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471
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137
Consumer behaviour
135
Cognition
98
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98
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90
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65
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Journal of business research : JBR
2
Organizational research methods : ORM
2
Academic journal of economic studies
1
Biometrics and neuroscience research in business and management : advances and applications
1
Building organizational resilience with neuroleadership
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Entrepreneurship and regional development : an international journal
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European journal of innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business and globalisation : IJBG
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International journal of market research
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Journal of business ethics : JOBE
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Journal of international food & agribusiness marketing
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Management revue : socio-economic studies
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Research companion to ethical behavior in organizations : constructs and measures
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The European accounting review
1
The journal of real estate research
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The social cognitive neuroscience of organizations
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ECONIS (ZBW)
30
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
Neuroscience approach for management and entrepreneurship : a bibliometric analysis
Cucino, Valentina
;
Passarelli, Mariacarmela
;
Di Minin, …
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 295-319
Persistent link: https://www.econbiz.de/10014231198
Saved in:
4
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
5
Is neuroaccounting taking a place on the stage? : a review of the influence of neuroscience on accounting research
Tank, Ann Katarina
;
Farrell, Anne M.
- In:
The European accounting review
31
(
2022
)
1
,
pp. 173-207
Persistent link: https://www.econbiz.de/10013370827
Saved in:
6
Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
Vlachou, Styliani
- In:
Biometrics and neuroscience research in business and …
,
(pp. 99-116)
.
2024
Persistent link: https://www.econbiz.de/10014560327
Saved in:
7
Exploring the fusion of neuroscience and leadership through bibliometric analysis
Kaur, Gurloveleen
;
Kalra, Dixit
;
Kumari, Inu
;
Gupta, Swati
- In:
Building organizational resilience with neuroleadership
,
(pp. 280-295)
.
2024
Persistent link: https://www.econbiz.de/10014552451
Saved in:
8
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo
;
Luna Pereira, Henry …
- In:
Cuadernos de administración : quarterly publication of …
37
(
2021
)
71
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
Saved in:
9
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
10
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
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