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~subject:"Bibliometrie"
~subject:"Social Media"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Ratgeber"
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Bibliometrie
Social Media
United States
Web 2.0 technologies
110
Web 2.0-Technologien
110
Social Web
72
Social web
72
Online-Marketing
58
Internet marketing
56
Soziale Software
42
Soziales Netzwerk
26
World Wide Web 2.0
25
Deutschland
18
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18
Marketing
17
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14
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14
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13
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13
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13
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13
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12
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11
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9
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9
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9
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8
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7
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7
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6
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6
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6
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6
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Content Management
5
Content management
5
E-commerce
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Statistical theory
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Statistische Methodenlehre
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English
23
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10
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Dong, Yi
2
Halligan, Brian
2
Massa, Massimo
2
McKenzie, David J.
2
Shah, Dharmesh
2
Zarrella, Dan
2
Zhang, Hong
2
Özler, Berk
2
Baumbach, Wenke
1
Beinke, Kai-Stefan
1
Bernet, Marcel
1
Bialkowski, Alexander
1
Bianchi, Francesco
1
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1
Casper, Constance
1
Chapman, C. C.
1
Cheng, Chiong Leong
1
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1
Frick, Tim
1
Gansky, Lisa
1
Gloor, Peter A.
1
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1
Grennan, Jillian
1
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1
Gu, Yuan
1
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1
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1
Harris, Charles
1
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1
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1
Jiptner, Katharina
1
Kind, Thilo
1
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1
Kummer, Michael E.
1
Kung, Howard
1
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1
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1
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1
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3
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2
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1
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1
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ECONIS (ZBW)
32
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21
The web mirrors value in the real world : comparing a firm's valuation with its web network position
Yun, Qiaoyun
;
Gloor, Peter A.
-
2012
This paper compares a firm's innovation and performance with its online Web presence measured through the Web network structure. 489 firms in five different industries listed on the United States and Chinese stock markets are investigated. Using Web link data collected from Bing, blogs, Twitter...
Persistent link: https://www.econbiz.de/10010195111
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22
Social Media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Rose, Thomas
;
Koch, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904299
Saved in:
23
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
Macy, Beverly
;
Thompson, Teri
-
2011
Persistent link: https://www.econbiz.de/10008990665
Saved in:
24
The impact of economics blogs
McKenzie, David J.
;
Özler, Berk
-
2011
Persistent link: https://www.econbiz.de/10009317631
Saved in:
25
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Handley, Ann
;
Chapman, C. C.
-
2011
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Persistent link: https://www.econbiz.de/10009155046
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26
Das Social Media Marketing-Buch
Zarrella, Dan
-
2010
Einsteigertauglicher Ratgeber zu aktuellen Möglichkeiten, im Internet (mittels sog. Social-Media-Plattformen) Markenpflege und Werbung zu betreiben, um mit Partnern oder Kunden in Kontakt zu treten. (Roland Roth-Steiner)
Persistent link: https://www.econbiz.de/10008655329
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27
The mesh : why the future of business is sharing
Gansky, Lisa
-
2010
Persistent link: https://www.econbiz.de/10008658128
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28
Social Media in der Medienarbeit : Online-PR im Zeitalter von Google, Facebook und Co
Bernet, Marcel
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008663193
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29
Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke
;
Schmidle, Michael
-
2008
Persistent link: https://www.econbiz.de/10003803801
Saved in:
30
Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina
;
Bialkowski, Alexander
;
Cheng, …
-
2008
Persistent link: https://www.econbiz.de/10003803806
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