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~subject:"Bibliometrie"
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Brand management
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Journal of business research : JBR
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International review on public and non-profit marketing
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Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
of the articles are based on conceptual, case, and qualitative studies; (2)
place
brand
identity emerged as a major …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
2
Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
Saved in:
3
Bridging the gap between country and destination image : assessing common facets and their predictive validity
Zeugner-Roth, Katharina Petra
;
Žabkar, Vesna
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1844-1853
Persistent link: https://www.econbiz.de/10011384139
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