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~subject:"Bibliometrie"
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Search: subject_exact:"Interkulturelles Marketing"
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Bibliometrie
Cross-cultural marketing
135
Interkulturelles Marketing
135
Consumer behaviour
37
Konsumentenverhalten
37
Internationales Marketing
27
International marketing
24
USA
23
United States
23
National culture
22
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22
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15
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15
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13
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13
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12
Interkulturelles Management
12
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11
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11
Welt
11
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11
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10
Marketingmanagement
10
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8
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8
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7
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7
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Bibliometrics
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Cross-cultural competence
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Interkulturelle Kompetenz
6
Kommunikation
6
Kulturvergleich
6
Markenimage
6
Market research
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Marktforschung
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Aguirre-Rodriguez, Alexandra
1
Arora, Nilesh
1
Fischer, Sophia
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Hajjem, Ahlem
1
Herk, Hester van
1
Hoffmann, Stefan
1
Librowicz, Michel
1
Mai, Robert
1
Schwarz, Uta
1
Sharma, Nidhi
1
Telahigue, Issam
1
Toffoli, Roy
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cultural marketing and metaverse for consumer engagements
1
International marketing in the fast changing world
1
Journal für Betriebswirtschaft : management review quarterly
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Past, present, and future of cultural marketing : a bibliometric analysis
Sharma, Nidhi
;
Arora, Nilesh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 234-248)
.
2023
Persistent link: https://www.econbiz.de/10014287134
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2
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van
(
ed.
);
Torelli, Carlos J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011700541
Saved in:
4
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
5
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
6
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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