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~subject:"Branchenentwicklung"
~subject:"Gender"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Book section"
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International journal of advertising : the quarterly review of marketing communications
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Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
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Anything Goes 2.0 : zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter
Pietzcker, Dominik
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011593958
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2
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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3
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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4
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
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5
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
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