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~subject:"Brand"
~subject:"Business network"
~subject:"E-commerce"
~subject:"Mehrgleisiger Vertrieb"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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ECONIS (ZBW)
75
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Transshipments of cross-channel returned products
Dijkstra, Arjan S.
;
Heide, G. van der
;
Roodbergen, Kees Jan
- In:
International journal of production economics
209
(
2019
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012013064
Saved in:
3
Customer Value unterschiedlicher Mehrkanalkonfigurationen im Kaufzyklus
Sulser, Corsin
-
2012
Persistent link: https://www.econbiz.de/10009709186
Saved in:
4
Direct insurance : the determinants of success
Tzanis, Savvas
-
2012
Persistent link: https://www.econbiz.de/10009709187
Saved in:
5
Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Johansson, Tobias
;
Kask, Johan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011629446
Saved in:
6
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
7
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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8
Beyond channel mix management : building within online travel agencies (OTA) metrics and strategies
Enz, Cathy A.
;
James, Elizabeth C.
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 109-114
Persistent link: https://www.econbiz.de/10011705660
Saved in:
9
Cross-Channel Management : Kompetenzen, Instrumente und Erfolgspotenziale
Emrich, Oliver Thomas
-
2011
Persistent link: https://www.econbiz.de/10009428310
Saved in:
10
Die Erfolgsauswirkungen der Vertriebsstruktur : eine empirische Untersuchung im Mehrkanalkontext
Mühlhäuser, Stephan
-
2016
Persistent link: https://www.econbiz.de/10011533293
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