//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Verbraucher"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
Verbraucher
Werbung
702
Advertising
697
Advertising effects
140
Werbewirkung
140
Konsumentenverhalten
81
Internet marketing
76
Online-Marketing
76
Deutschland
64
USA
64
United States
64
Germany
61
Marketing management
56
Marketingmanagement
56
Theorie
49
Theory
49
Brand management
44
Markenführung
44
Marketing
32
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
29
Werbepsychologie
29
Target group
25
Zielgruppe
25
Social Web
23
Social web
23
Advertising industry
22
Werbewirtschaft
22
Markenartikel
19
Advertising planning
17
Communication
17
Kommunikation
17
Werbeplanung
17
Brand image
15
India
15
Indien
15
Markenimage
15
Media industries
15
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
97
Type of publication (narrower categories)
All
Book section
Article in journal
2,111
Aufsatz in Zeitschrift
2,111
Graue Literatur
142
Non-commercial literature
142
Working Paper
112
Arbeitspapier
111
Aufsatz im Buch
97
Hochschulschrift
73
Thesis
49
Collection of articles of several authors
41
Sammelwerk
41
Konferenzschrift
26
Aufsatzsammlung
25
Conference paper
14
Konferenzbeitrag
14
Bibliografie enthalten
12
Bibliography included
12
Conference proceedings
12
Lehrbuch
11
Textbook
10
Case study
8
Fallstudie
8
Collection of articles written by one author
7
Sammlung
7
Market information
6
Marktinformation
6
Bibliografie
5
Reprint
4
Dissertation u.a. Prüfungsschriften
3
Einführung
3
Festschrift
3
Ratgeber
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Guidebook
2
Bildband
1
Mehrbändiges Werk
1
Mikroform
1
more ...
less ...
Language
All
English
84
German
13
Author
All
Diehl, Sandra
3
Iperen, Rudolf-Jan van
2
Mayzlin, Dina
2
Rucker, Derek D.
2
Stafford, Marla Royne
2
Terlutter, Ralf
2
Tiedtke, Daniela
2
Abu-Ghosh, Dina Hesham
1
Adaval, Rashmi
1
Ahrens, Kornelia
1
Aichner, Thomas
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Albright, Julie M.
1
Alryalat, Mohammad Abdallah Ali
1
Aslaner, Ahmet Gökc̦e
1
Aslaner, Duygu Aydın
1
Averill, Nicole
1
Aydın, Gülșah
1
Beghin, John C.
1
Begole, Bo
1
Belk, Russell W.
1
Berens, Guido A. J. M.
1
Bevans, Michael
1
Bhat, Subodh
1
Bing, Michael Tiong Hock
1
Biocca, Frank
1
Bitsani, Evgenia
1
Bodunde, Ikeola J.
1
Booms, Martin
1
Botterill, Jacqueline
1
Bradford, W. David
1
Broadbent, Tim
1
Brock, Meagan
1
Brock, Timothy C.
1
Bronner, Fred
1
Brooks, Charles M.
1
Brutto, Amanda
1
Bóveda-Lambie, Adriana M.
1
more ...
less ...
Published in...
All
Green advertising and the reluctant consumer
4
The advertising and consumer culture reader
4
Advertising theory
3
Advertising, promotion, and new media
3
The Sage handbook of advertising
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Explorations in critical studies of advertising
2
International marketing ; Vol. 2
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Public relations and advertising theories : concepts and practices
2
Social and environmental issues in advertising
2
The advertising handbook
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Zur Verantwortung von Unternehmen und Konsumenten
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Challenges in an age of dis-engagement
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer Australia : historical perspectives
1
Designing and communicating experience
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on international advertising
1
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
1
Improving decision making in real-time bidding
1
Innovative perspectives on corporate communication in the global world
1
Integrated marketing communication : creating spaces for engagement
1
Interpretive consumer research : paradigms, methodologies & applications
1
Introduction to business communication
1
Kellogg on marketing
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Das centenaire chevronné : zur digitalen Markenkommunikation bei Citroën (oder Zitrön?)
Heinemann, Sabine
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 229-246)
.
2023
Persistent link: https://www.econbiz.de/10014435292
Saved in:
3
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
4
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
5
New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
Saved in:
6
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
9
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
10
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->