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~subject:"Brand"
~subject:"Kosmetik"
~subject:"Market"
~type_genre:"Book section"
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Cosmetics
33
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Cases on branding strategies and product development : successes and pitfalls
2
Gender, China and the World Trade Organization : essays from feminist economics
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
Brands : interdisciplinary perspectives
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Brands with a conscience : how to build a successful and responsible brand
1
Cases on supply chain and distribution management : issues and principles
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der japanische Markt : Herausforderungen und Perspektiven für deutsche Unternehmen
1
Developing successful global strategies for marketing luxury brands
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Driving green consumerism through strategic sustainability marketing
1
Global marketing strategies for the promotion of luxury goods
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Globalization from below : the world's other economy
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Innovation in der Nachhaltigkeitsforschung : ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele
1
Inside marketing : practices, ideologies, devices
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
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New global frontiers in regulation : the age of nanotechnology
1
Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Testimonial advertising in the American marketplace : emulation, identity, community
1
The advertising handbook
1
The dark side of social media : a consumer psychology perspective
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ECONIS (ZBW)
33
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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2
Factors influencing the Halal cosmetics adoption in Pakistan : is it the religion influencing the decision?
Khan, Mubbsher Munawar
;
Rashid, Mehnaz
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 155-178)
.
2023
Persistent link: https://www.econbiz.de/10013541918
Saved in:
3
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
Saved in:
4
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
Saved in:
5
Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
Saved in:
6
Effect of celebrity endorsement, EWOM and brand image on purchase decision of Nature Republic products in Indonesia
Lubis, N. C.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 22-26)
.
2020
Persistent link: https://www.econbiz.de/10012259294
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7
Planned behavior of millennial women
Rachma, H.
;
Sobari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 65-76)
.
2020
Persistent link: https://www.econbiz.de/10012259310
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8
Analysis of makeup product reviews using the LDA-based topic modeling method (case study: cushion Pixy Make It Glow)
Lukman, N. A.
;
Trianasari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 99-104)
.
2020
Persistent link: https://www.econbiz.de/10012259368
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9
Consumers consciousness towards environmental aesthetics in using nutricosmetics products
Ruzanna Shahrin
;
Rossilah Binti Jamil
- In:
Driving green consumerism through strategic …
,
(pp. 23-36)
.
2018
Persistent link: https://www.econbiz.de/10011764041
Saved in:
10
Crossing the #bikinibridge : exploring the role of social media in propagating body image trends
Drenten, Jenna
;
Gurrieri, Lauren
- In:
The dark side of social media : a consumer psychology …
,
(pp. 49-70)
.
2018
Persistent link: https://www.econbiz.de/10011740502
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