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~subject:"Marketing"
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Search: subject_exact:"Hirnforschung"
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The journal of product & brand management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Academic journal of economic studies
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Biometrics and neuroscience research in business and management : advances and applications
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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European journal of marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
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ECONIS (ZBW)
23
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
3
Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
Vlachou, Styliani
- In:
Biometrics and neuroscience research in business and …
,
(pp. 99-116)
.
2024
Persistent link: https://www.econbiz.de/10014560327
Saved in:
4
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo
;
Luna Pereira, Henry …
- In:
Cuadernos de administración : quarterly publication of …
37
(
2021
)
71
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
7
Consumer neuroscience perspective for brands : how do brands influence our brains?
Çakar, Tuna
;
Girişken, Yener
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 47-64)
.
2020
Persistent link: https://www.econbiz.de/10012266751
Saved in:
8
Marketing and neurosciences : a future winning tandem
Andronescu, Daniel Adrian
;
Buiga, Andrei
- In:
Academic journal of economic studies
5
(
2019
)
4
,
pp. 132-138
Persistent link: https://www.econbiz.de/10012156645
Saved in:
9
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
10
Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.
;
Sinnott-Armstrong, Walter
;
Huettel, …
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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