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~subject:"Brand"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Marketingmanagement
Consumer behaviour
734
Konsumentenverhalten
733
Verbraucherverhalten
135
Theorie
124
Theory
124
Beziehungsmarketing
87
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87
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65
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64
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56
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56
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54
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54
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53
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52
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52
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52
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52
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52
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51
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48
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46
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46
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41
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41
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41
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40
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40
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39
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39
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33
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31
Werbewirkung
31
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28
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28
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28
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24
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24
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55
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34
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4,417
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4,417
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416
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416
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269
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265
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265
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207
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182
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182
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101
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101
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68
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55
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54
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54
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50
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40
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32
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32
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32
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19
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14
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Hawkins, Del I.
7
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5
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4
Olson, Jerry C.
4
Peter, Jerome Paul
4
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2
Choi, Seung-chan
2
Coney, Kenneth A.
2
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2
M. S. Mahrinasari
2
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2
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2
Sabel, Hermann
2
Tropp, Jörg
2
Unger, Fritz
2
Weiser, Christoph
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Ardhana, W.
1
Ariciu, Adrian Laurentiu
1
Armstrong, Gary
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Lehrbuch
3
McGraw-Hill/Irwin series in marketing
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
AVA fundamentals series
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business horizons
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
McGraw-Hill International editions
1
Online Plus
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Scientific Annals of Economics and Business
1
South Asian journal of management : SAJM
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Sustainability in Business Management
1
The journal of brand management : an international journal
1
UTB / Betriebswirtschaftslehre
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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41
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
42
Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun
;
Liu, Honglu
;
Pei, Yilei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
Saved in:
43
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
44
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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45
Value marketing strategy for after sales service of select white goods using the value gap model : an assessment of consumers in Delhi and Mumbai, India
Rao, Mohan B.
;
Sivakumar, S. N. V.
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011888107
Saved in:
46
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
47
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
Saved in:
48
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
49
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
50
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
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