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~subject:"Brand"
~subject:"Virales Marketing"
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Search: person:"Ko, Yong Jae"
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Brand
Virales Marketing
Consumer behaviour
39
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39
Sportmarketing
21
Sports marketing
21
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15
Sports
15
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13
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Sportler
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Ko, Yong Jae
9
Asada, Akira
4
Chang, Yonghwan
3
Connaughton, Daniel P.
2
Arai, Akiko
1
Carlson, Brad D.
1
Chang, Mark Jaewon
1
Heere, Bob
1
Jordan, Jeremy S.
1
Kang, Joon Ho
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Lee, Joon Sung
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Leite, Walter
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Walker, Matthew
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Yan, Meimei
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Yoshida, Masayuki
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of marketing theory and practice
1
The journal of brand management : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
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1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
4
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
5
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
6
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
7
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
8
The brand leadership : scale development and validation
Chang, Yonghwan
;
Ko, Yong Jae
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10010234569
Saved in:
9
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Saved in:
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