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Search: person:"Eisingerich, Andreas"
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Brand
Consumer behaviour
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Relationship marketing
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14
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Eisingerich, Andreas B
7
Park, C. Whan
5
Park, Jason Whan
4
Alvarez, Claudio
2
Fournier, Susan
2
Schmitt, Bernd
2
Alba, Joseph W.
1
Cao, Jia Jocelyn
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Chun, HaeEun Helen
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Gillingwater, Richard
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Han, Jeongsoo
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Business horizons
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
5
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
6
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
7
Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
Saved in:
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