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Brand
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
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Markenartikel
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satisfaction
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Brand associations
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Lieferantenmanagement
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mediation effect
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perceived value
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ski resorts
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Adaptation
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Ambidextrous organization
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Arbeitszufriedenheit
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Ghantous, Nabil
4
Alnawas, Ibrahim
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Christodoulides, George
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Hemsley-Brown, Jane
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Industrial marketing management : the international journal for industrial and high-tech firms
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Services marketing quarterly
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The journal of brand management : an international journal
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The service industries journal
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ECONIS (ZBW)
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1
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
2
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
3
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
4
Re-examining encounter intensity's conceptualisation, measurement and role
Ghantous, Nabil
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011299601
Saved in:
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