Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Year of publication: |
2023
|
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Authors: | Alnawas, Ibrahim ; Ghantous, Nabil ; Hemsley-Brown, Jane |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 3, p. 190-206
|
Subject: | Brand defense | Brand passion | CSR | Ethical ideologies | Moderated-mediation | Signaling theory | Thinking styles | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour |
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