Re-examining encounter intensity's conceptualisation, measurement and role
Year of publication: |
2015
|
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Authors: | Ghantous, Nabil |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 5/6, p. 237-254
|
Subject: | service encounter | encounter intensity | interaction intensity | satisfaction | brand credibility | Markenartikel | Brand | Dienstleistung | Services | Messung | Measurement | Glaubwürdigkeit | Credibility | Zufriedenheit | Satisfaction |
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