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Till, Brian
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Baack, Daniel
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Priluck, Randi
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Waterman, Brian
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Strategic brand association maps : developing brand insight
Till, Brian
;
Baack, Daniel
;
Waterman, Brian
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009231642
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2
Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi
;
Till, Brian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
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