//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Werbeplanung
890
Advertising planning
802
Werbewirkung
218
Advertising effects
213
Werbung
207
Advertising
162
Marketingmanagement
143
Marketing management
142
Deutschland
119
Germany
113
Theorie
103
Theory
99
Online-Marketing
96
Internet marketing
92
Werbeträger
91
Advertising media
84
Consumer behaviour
75
Konsumentenverhalten
75
USA
73
United States
72
Brand management
67
Markenführung
67
Advertising industry
61
Werbewirtschaft
61
Marketing
58
Zielgruppe
54
Target group
53
Werbepsychologie
38
Öffentlichkeitsarbeit
38
Psychology of advertising
36
Public relations
33
Marktforschung
31
Markenartikel
29
Market research
29
Werbestrategie
26
Beziehungsmarketing
24
Direct marketing
24
Direktmarketing
24
Erfolgsfaktor
24
more ...
less ...
Type of publication
All
Article
25
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
13
Book section
13
Article in journal
12
Aufsatz in Zeitschrift
12
Reprint
3
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Collection of articles written by one author
1
Guidebook
1
Ratgeber
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
21
German
7
Russian
1
Author
All
King, Stephen
7
Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Pogoda, Andreas
2
Rosengren, Sara
2
Aaker, David A.
1
Baker, William E.
1
Berndt, Ralph
1
Beverland, Michael B.
1
Brandmeyer, Klaus
1
Burton, Scot
1
Dahlén, Micael
1
Edmondson, Diane R.
1
Eller-Studzinsky, Bettina
1
Folse, Judith Anne Garretson
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Grimmer, Thorsten
1
Jean, Sylvie
1
Joachimsthaler, Erich
1
Keh, Hean Tat
1
Koncz, Julia
1
Lafferty, Barbara A.
1
Leong, Susanna H. S.
1
Lindgreen, Adam
1
Lwin, May O.
1
Netemeyer, Richard G.
1
Pae, Jae H.
1
Pang, Jun
1
Peng, Siqing
1
Petty, Ross D.
1
Pirck, Peter
1
Popova, Ekaterina Aleksandrovna
1
Prill, Christian
1
Samiee, Saeed
1
Stockdale, Mark
1
Tai, Susan
1
Törn, Fredrik
1
Uebelhart, Muriel J.
1
more ...
less ...
Institution
All
Chambre de commerce et d'industrie de Paris
1
Published in...
All
A master class in brand planning : the timeless works of Stephen King
7
Journal of advertising : official publication of the American Academy of Advertising
3
The evolution of brands : from signals of quality to storehouses of trust
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbuch der Marktforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
Journal of marketing theory and practice
1
Les cahiers de recherche / HEC Paris
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Measuring and managing brands
1
The journal of consumer marketing
1
Ėkonomičeskij žurnal
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
2
Brand parody : a communication strategy to attack a competitor
Jean, Sylvie
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
Saved in:
3
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
4
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
5
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
6
Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchit...
Brunner, Christian Boris
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008649961
Saved in:
7
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
8
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
9
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
10
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->