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~subject:"Brand architecture"
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Search: subject_exact:"Markentransfer"
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Brand architecture
Markentransfer
579
Brand extension
537
Brand management
346
Markenführung
346
Konsumentenverhalten
317
Consumer behaviour
315
Brand image
264
Markenimage
264
Brand
108
Markenartikel
106
Erfolgsfaktor
64
Success factor
45
Deutschland
43
Germany
41
Luxury goods
38
Luxusgüter
38
Marketing management
35
Marketingmanagement
35
Theorie
34
Theory
34
Brand extensions
30
brand extension
29
Markenpolitik
28
USA
28
United States
28
Beziehungsmarketing
26
New product development
26
Produktentwicklung
26
Relationship marketing
26
Werbewirkung
26
Advertising effects
25
Corporate reputation
21
Firmenimage
21
Sponsoring
21
Sponsorship
21
Bewertung
20
Evaluation
20
Innovation
18
Markenarchitektur
18
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15
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3
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11
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11
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3
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3
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1
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1
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1
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English
16
German
2
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All
Aaker, David A.
2
Keller, Kevin Lane
2
Barrio-García, Salvador del
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Braig, Bridgette M.
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Gürhan-Canli, Zeynep
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hayran, Ceren
1
Hennigs, Nadine
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Kilian, Karsten
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Yeyi
1
Ma, Shang Chun
1
Miklós-thal, Jeanine
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Ostillio, Maria Carmela
1
Pandey, Anuja
1
Pedersen, Paul M.
1
Pickenpack, Nils
1
Prados-Peña, Ma. Belén
1
Rühl, Vanessa
1
Sarasvuo, Sonja
1
Schmidt, Steffen
1
Sezen, Burcu
1
Thuy Truong Thi
1
Tsai, Huei-Ting
1
Tybout, Alice M.
1
Walsh, Patrick
1
Wiedmann, Klaus-Peter
1
Wuestefeld, Thomas
1
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BusinessVillage GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia-Pacific journal of management research and innovation
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of business and globalisation : IJBG
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing service quality : MSQ ; an international journal
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
18
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1
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18
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1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
4
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
5
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
6
Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
Saved in:
7
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
8
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
9
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
10
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
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