//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand attitude
Brand loyalty
830
Markentreue
830
Konsumentenverhalten
594
Consumer behaviour
593
Brand management
560
Markenführung
560
Beziehungsmarketing
535
Relationship marketing
534
Brand image
416
Markenimage
416
Markenartikel
405
Brand
404
brand loyalty
154
Customer satisfaction
152
Kundenzufriedenheit
152
Social Web
149
Social web
149
Internet marketing
120
Online-Marketing
120
Confidence
85
Vertrauen
85
Emotion
63
Kundenbindung
56
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
Dienstleistungsqualität
32
Service quality
32
United States
31
Viral marketing
31
Virales Marketing
31
brand trust
30
Deutschland
29
Hotel industry
29
Hotellerie
29
Marketing management
28
Structural equation model
28
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Esmaeilpour, Fariba
2
Abdolvand, Mohammad Ali
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Han, Heesup
1
Joseph, Joshy
1
Kim, Jinkyung Jenny
1
Lee, Jin-soo
1
Linh Giang Truong
1
Mathew, Shawn
1
Ngan Giang Truong
1
Oh, Ah-Hyun
1
Park, Hye-Yoon
1
Sivakumaran, Bharadhwaj
1
Viet Vinh Vu
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
6
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->