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~subject:"Brand equity"
~subject:"Brand management"
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Brand equity
Brand management
Markenführung
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Burmann, Christoph
72
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31
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28
Baumgarth, Carsten
28
Huber, Frank
28
Meffert, Heribert
22
Errichiello, Oliver Carlo
20
Zschiesche, Arnd
20
Schmidt, Holger J.
19
Uggla, Henrik
18
Keller, Kevin Lane
17
Balmer, John M. T.
15
De Chernatony, Leslie
15
Konecnik Ruzzier, Maja
15
Steiner, Paul
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Fournier, Susan
14
MacInnis, Deborah J.
14
Melewar, T. C.
14
Rossolatos, George
14
Schroeder, Jonathan E.
14
Bruhn, Manfred
13
Gázquez-Abad, Juan Carlos
13
Kernstock, Joachim
13
Tomczak, Torsten
13
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12
Lips, Peter
11
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10
Regier, Stefanie
10
Usman, Osly
10
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10
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9
Bronnenberg, Bart J.
9
Elliott, Richard
9
Foroudi, Pantea
9
Ind, Nicholas
9
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9
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9
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9
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National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
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2
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2
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2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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2
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2
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2
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2
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2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
Tectum Verlag
2
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2
Universität Trier
2
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257
Springer eBook Collection
73
Innovatives Markenmanagement
68
Research
55
Springer eBook Collection / Business and Economics
41
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
39
Gabler Edition Wissenschaft
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
28
The journal of brand management : an international journal
24
essentials
23
Report / Marketing Science Institute
22
Springer eBook Collection / Business and Management
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Gabler Research
18
Premier reference source
18
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
18
Springer Gabler Research
18
Gabler Edition Wissenschaft / Innovatives Markenmanagement
17
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16
Report / Marketing Science Institute / Marketing Science Institute
15
NBER working paper series
14
Routledge studies in marketing
14
Springer Proceedings in Business and Economics
12
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11
Management for Professionals
11
Marken- und Produktmanagement
11
Critical explorations
10
IMADI.net-Projektbericht
10
NBER Working Paper
10
Reihe: Marketing : MAR
10
Schriften zu Marketing und Management
10
Schriftenreihe Studien zum Konsumentenverhalten
10
Working paper / National Bureau of Economic Research, Inc.
10
ERIM report series research in management
9
Schriftenreihe Schwerpunkt Marketing
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
The journal of product & brand management
9
Discussion papers / CEPR
8
Essentials
8
Markenmanagement
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ECONIS (ZBW)
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4411
A dynamic marketing program for new convenience brands
Urrila, Matti
-
1975
Persistent link: https://www.econbiz.de/10002952825
Saved in:
4412
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A.
-
1963
Persistent link: https://www.econbiz.de/10002637968
Saved in:
4413
How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G.
-
1972
Persistent link: https://www.econbiz.de/10002513508
Saved in:
4414
Packaging design
Michener, A. C.
(
contributor
)
-
American Management Association
-
1937
Persistent link: https://www.econbiz.de/10003052917
Saved in:
4415
Measurement of market and brand effects
Anderson, Evan E.
-
1970
Persistent link: https://www.econbiz.de/10001835937
Saved in:
4416
The economic theory of socialism : Discussion: Hans Brandes [and] Agatino Guinta
Mann, Maurice
-
1954
Persistent link: https://www.econbiz.de/10001932746
Saved in:
4417
President Brand and his times
Barlow, Trafford B.
-
1972
Persistent link: https://www.econbiz.de/10001879308
Saved in:
4418
Brand strategy in United States food marketing
Applebaum, William
;
Goldberg, Ray A.
-
1967
Persistent link: https://www.econbiz.de/10001440140
Saved in:
4419
Brand policy determination
Cook, Victor J.
;
Schutte, Thomas F.
-
1967
Persistent link: https://www.econbiz.de/10000577841
Saved in:
4420
Brand loyalty measurement and management
Jacoby, Jacob
;
Chestnut, Robert W.
-
1978
Persistent link: https://www.econbiz.de/10010129053
Saved in:
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