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~subject:"Brand identity"
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Brand identity
Markenführung
16,973
Brand management
16,970
Markenimage
10,830
Brand image
10,626
Konsumentenverhalten
10,063
Consumer behaviour
10,055
Markenartikel
9,130
Brand
7,870
Beziehungsmarketing
3,063
Relationship marketing
3,061
Markenpolitik
2,224
Social Web
2,054
Social web
2,054
Deutschland
1,959
Online-Marketing
1,806
Internet marketing
1,780
Marketingmanagement
1,680
Marketing management
1,659
Germany
1,650
Werbewirkung
1,550
Advertising effects
1,529
Theorie
1,354
Theory
1,346
Luxury goods
1,132
Luxusgüter
1,132
Marketing
1,124
USA
1,097
Werbung
1,072
United States
1,067
Herkunftsbezeichnung
1,026
Designation of origin
1,023
Corporate reputation
983
Firmenimage
983
Advertising
966
Customer satisfaction
942
Kundenzufriedenheit
942
Brand loyalty
914
Tourismusmarketing
885
Tourism marketing
884
Markentreue
880
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Online availability
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Undetermined
61
Free
3
Type of publication
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Article
72
Type of publication (narrower categories)
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Article in journal
69
Aufsatz in Zeitschrift
69
Aufsatz im Buch
3
Book section
3
Language
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English
72
Author
All
Benson-Rea, Maureen
2
Brodie, Roderick J.
2
De Chernatony, Leslie
2
Iglesias, Oriol
2
Kastanakis, Minas
2
Melewar, T. C.
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Abadi, Sarah
1
Acharya, Manaswini
1
Al Shebil, Saleh
1
Almeida, Victor
1
Aparicio, Gloria
1
Arroyo-Gamez, Ramon E.
1
Atwal, Glyn
1
Augusto, Mário Gomes
1
Banerjee, Saikat
1
Bang, Nguyen
1
Basfirinci, Cigdem
1
Beal, Virginia
1
Beck, Susanne
1
Behl, Abhishek
1
Birgelen, Marcel van
1
Bishop, Melissa
1
Black, Iain
1
Blumrodt, Jens
1
Bode, Matthias
1
Bonney, Lawrence
1
Botschen, Guenther
1
Bradshaw, Amanda S.
1
Bravo, Rafael
1
Budhwar, Pawan S.
1
Buil, Isabel
1
Burmann, Christoph
1
Büyükdağ, Naci
1
Calantone, Roger J.
1
Calapez, André
1
Caldana, Adriana Cristina Ferreira
1
Cardebat, Jean-Marie
1
Casais, Beatriz
1
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Published in...
All
Journal of business research : JBR
10
The journal of product & brand management
10
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of family business management : JFBM
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Corporate reputation review
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Fashion branding and communication : core strategies of European luxury brands
1
Health marketing quarterly
1
IIMB management review
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International review on public and non-profit marketing
1
Journal of advances in management research : JAMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of strategic marketing
1
Management decision
1
Marketing intelligence & planning
1
Marketing theory
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of asset management
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
72
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
3
Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
Saved in:
4
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
9
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
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