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~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Europa
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Marketing theory
Marketing management
117
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117
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18
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14
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14
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Keller, Kevin Lane
4
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Akaah, Ishmael P.
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1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
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1
Dadzie, Kofi Q.
1
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Doyle, Peter
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Hoeffler, Steve
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Hutt, Michael D.
1
Håkansson, Håkan
1
Jaworski, Bernard J.
1
Karavdic, Munib
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1
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1
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1
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The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
3
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3
The evolution of integrated marketing communications : the customer-driven marketplace
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
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History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
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International marketing ; Vol. 2
1
Marketing strategy processes and tools
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SAGE library in marketing
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The development of critical perspectives in marketing
1
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ECONIS (ZBW)
26
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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5
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
6
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
7
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
9
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
10
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
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