Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-15
Consumer needs change over time as a result of the fast-paced advancement in technology and the induction of the Internet, expansion that leads to a difficulty for brands to adapt their marketing promotion strategy and trying to remain innovative and effective at meeting their consumers’...