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~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
~type_genre:"Glossary included"
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Brand image
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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4
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
5
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
6
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
Saved in:
7
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
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