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~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
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2019
Persistent link: https://www.econbiz.de/10012105262
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3
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
4
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
5
Emotions in service recovery encounters
Jerger, Christina
-
2017
Persistent link: https://www.econbiz.de/10011731104
Saved in:
6
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
7
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
8
Essays on dynamic discrete choice models
Akca, Selin
-
2014
Persistent link: https://www.econbiz.de/10010426634
Saved in:
9
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
10
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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