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~subject:"Brand image"
~subject:"Moving Image"
~subject:"Wahrnehmung"
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Brand image
Moving Image
Wahrnehmung
Consumer behaviour
109
Eye-tracking
109
Konsumentenverhalten
106
eye-tracking
93
Experiment
51
Perception
39
Advertising effects
35
Werbewirkung
35
Advertising
24
Online-Marketing
22
Werbung
22
Internet marketing
21
Decision
19
Visual attention
19
Entscheidung
18
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16
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16
Kognition
15
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14
Cognition
13
Game theory
13
Spieltheorie
13
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12
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12
visual attention
12
Eyetracking
11
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10
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10
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10
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10
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10
Online-Handel
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Online retailing
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eyetracking
8
Einzelhandel
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Eye-Tracking
7
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41
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Pagel, Sven
4
Bae, Mikyeung
3
Bigné Alcañiz, J. Enrique
3
Ladeira, Wagner Junior
3
Santini, Fernando de Oliveira
3
Bellman, Steven
2
Coricelli, Giorgio
2
Di Guida, Sibilla
2
Jardim, William Carvalho
2
Juergens, Alexander
2
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2
Mollekopf, Katrin
2
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2
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2
Ruiz Mafe, Carla
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Choudhury, Debdutta
1
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1
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1
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1
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6
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2
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2
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1
International journal of contemporary hospitality management
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1
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of innovation & knowledge : JIK
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of social marketing : JSOCM
1
Middle East journal of management : MEJM
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Organizations and markets in emerging economies
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
43
EconStor
2
RePEc
2
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1
Food safety risk and visual attention : the moderating effect of prototype perception and social distance
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Teixeira, Rafael
; …
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
5
,
pp. 135-153
Persistent link: https://www.econbiz.de/10015049454
Saved in:
2
How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Pentus, Kristian
;
Ruusu, Mariia
;
Kuusik, Andres
; …
- In:
Organizations and markets in emerging economies
14
(
2023
)
2/28
,
pp. 366-385
of the perception of advertising images - an
eye-tracking
study measured how the general attitudes towards gender roles …
Persistent link: https://www.econbiz.de/10014534826
Saved in:
3
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
4
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
5
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
6
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
7
The distracting effect of mobile phones on visual attention in consumer decision-making : a gaze behavior perspective
Bažantová, Simona
;
Novák, Michal
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014559008
Saved in:
8
Top-down or bottom-up? : disentangling channels of attention in risky choice
Engelmann, Jan
;
Hirmas, Alejandro
;
Weele, Joël J. van der
-
2021
-specific and decisionspecific variation in attention and verify our framework in an
eye-tracking
experiment on risky choice. We …
Persistent link: https://www.econbiz.de/10012510861
Saved in:
9
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
10
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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