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~subject:"Brand image"
~subject:"USA"
~subject:"Veranstaltung"
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Brand image
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Veranstaltung
Event marketing
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Event-Marketing
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320
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Zanger, Cornelia
9
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7
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6
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6
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5
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4
Nosko, Chris
4
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4
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3
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Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
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International journal of event and festival management
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of travel and tourism marketing
7
International journal of contemporary hospitality management
6
International journal of sport management and marketing : IJSMM
6
Journal of hospitality marketing & management
6
Markenkommunikation und Beziehungsmarketing
6
The business of events management
6
Tourism management perspectives : TMP
6
Journal of advertising research
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of business research : JBR
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Journal of business economics and management
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of destination marketing & management
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2
Journal of vacation marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Memorable customer experiences : a research anthology
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Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection
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Stand und Perspektiven der Eventforschung
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Tourism economics : the business and finance of tourism and recreation
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Tourism review : the official journal of the AIEST
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Achieving excellence in stakeholder management
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
254
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254
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1
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
2
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
8
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
The impact of memorable tourism experiences on customer-based destination brand equity : the mediating role of destination attachment and overall satisfaction
Guleria, Ayush
;
Joshi, Richa
;
Adil, Mohd
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1994-2013
Persistent link: https://www.econbiz.de/10015053189
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