The impact of memorable tourism experiences on customer-based destination brand equity : the mediating role of destination attachment and overall satisfaction
Ayush Guleria, Richa Joshi and Mohd Adil
| Year of publication: |
2024
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|---|---|
| Authors: | Guleria, Ayush ; Joshi, Richa ; Adil, Mohd |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 1994-2013
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| Subject: | Customer-based destination brand equity | Destination attachment | Memorable tourism experiences | Overall satisfaction | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismusregion | Tourism destination | Tourismus | Tourism | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-03-2023-0220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015053189