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~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Elektronischer Datenträger als Beilage"
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Search: subject_exact:"Personalmarketing"
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Brand image
Personalmarketing
503
HR marketing
499
Personalbeschaffung
184
Recruitment
184
Corporate reputation
165
Firmenimage
165
Personalmanagement
143
Human Resource Management
142
Brand management
107
Markenführung
107
Employer branding
79
Employee retention
71
Mitarbeiterbindung
71
Markenimage
57
Deutschland
51
Germany
51
Arbeitszufriedenheit
47
Job satisfaction
47
Highly skilled workers
43
Hochqualifizierte Arbeitskräfte
43
employer branding
43
Corporate culture
36
Unternehmenskultur
36
Arbeitskräfte
35
Workforce
35
Arbeitsuche
34
Job search
34
Social Web
32
Social web
32
Corporate Social Responsibility
31
Corporate social responsibility
31
USA
30
United States
30
Arbeitsverhalten
29
Work behaviour
29
Internet marketing
24
Online-Marketing
24
India
22
Indien
22
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34
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6
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Article
57
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Article in journal
Bibliography included
Elektronischer Datenträger als Beilage
Aufsatz in Zeitschrift
57
Aufsatz im Buch
12
Book section
12
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
2
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2
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1
Collection of articles written by one author
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English
57
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Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Dineen, Brian R.
2
Gilani, Hasan
2
Kabst, Rüdiger
2
Kenning, Peter
2
King, Ceridwyn
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Azam, Muhammad
1
Bader, Benjamin
1
Bagozzi, Richard P.
1
Benraïss-Noailles, Laïla
1
Bhatt, Prachi
1
Binu Raj, Asha
1
Boukis, Achilleas
1
Brunner, Christian Boris
1
Burin, C.
1
Buyens, Dirk
1
Büttner, Marion
1
Caniëls, Marjolein
1
Carpentier, Marieke
1
Christodoulides, George
1
Clarke, Marilyn
1
Collins, Christopher J.
1
Cromheecke, Saartje
1
Cushen, Jean
1
Da Motta Veiga, Serge P.
1
Dalvi, Dipali Shrikant
1
De Clippeleer, Inge
1
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Human resource management
4
The journal of brand management : an international journal
4
Corporate reputation review
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of vocational behavior
2
Research in personnel and human resources management : a research annual
2
The international journal of human resource management
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Chinese management studies
1
Corporate reputation review : an international journal
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of organizational analysis
1
International journal of selection and assessment : IJSA
1
Journal of HRM - human resource management
1
Journal of academic research in economics
1
Journal of business economics : JBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of intellectual capital
1
Journal of managerial issues : JMI
1
Journal of marketing management : MM
1
Journal of organizational effectiveness : people and performance ; JOEPP
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
1
Qualitative research in accounting & management
1
Qualitative research in accounting & management : QRAM
1
Research bulletin / The Institute of Cost Accountants of India
1
Strategic outsourcing : an International journal
1
Technology audit and production reserves
1
The journal of applied business research
1
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ECONIS (ZBW)
57
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1
Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Dženopoljac, Vladimir
;
Ognjanović, Jasmina
; …
- In:
Journal of intellectual capital
24
(
2023
)
7
,
pp. 31-54
Persistent link: https://www.econbiz.de/10014506820
Saved in:
2
Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi
;
Järvenpää, Marko
- In:
Qualitative research in accounting & management
20
(
2023
)
3
,
pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
Saved in:
3
Analysis of methodical approaches to employer brand management and evaluation
Dzhulai, Maryna
- In:
Technology audit and production reserves
3
(
2022
)
4/65
,
pp. 26-31
Persistent link: https://www.econbiz.de/10013326652
Saved in:
4
Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira
;
Van Hoye, Greet
;
Schollaert, Eveline
- In:
International journal of selection and assessment : IJSA
30
(
2022
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10013461429
Saved in:
5
Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa
;
Nickel, Valerie
;
Faißt, Rebekka
; …
- In:
Journal of HRM - human resource management
25
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013530856
Saved in:
6
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
7
Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
Saved in:
8
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
9
Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika
;
Tanwar, Karnica
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
Saved in:
10
Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
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