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~subject:"Brand image"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Impact of advertising"
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Brand image
Advertising effects
77
Werbewirkung
77
Consumer behaviour
27
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27
Brand management
19
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19
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17
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Television advertising
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International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Research in consumer behavior
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
16
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1
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena
;
Gatter, M. Shirin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
10
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
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