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~subject:"Brand image"
~type_genre:"Collection of articles of several authors"
~type_genre:"Textbook"
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Brand image
Markenimage
69
Brand management
37
Markenführung
37
Consumer behaviour
19
Deutschland
19
Konsumentenverhalten
19
Germany
18
Markenpolitik
16
Brand
15
Markenartikel
15
Theorie
12
Theory
12
Beziehungsmarketing
10
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10
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8
Marke
7
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7
Marketingmanagement
7
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6
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6
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6
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5
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3
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3
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3
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3
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5
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4
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69
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Collection of articles of several authors
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8,022
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8,022
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813
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813
Graue Literatur
288
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288
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285
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221
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221
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208
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101
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101
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70
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70
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67
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53
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39
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14
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13
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13
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13
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13
research-article
10
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8
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8
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7
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5
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5
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5
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5
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4
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4
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4
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4
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3
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3
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37
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32
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5
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2
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1
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Tomczak, Torsten
4
Albers, Sönke
3
Baumgarth, Carsten
3
Schmidt, Holger J.
3
Bertoli, Giuseppe
2
Drees, Norbert
2
Feige, Stephan
2
Kalka, Jochen
2
Meffert, Heribert
2
Abimbola, Temi
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
Bauer, Hans H.
1
Bennett, David
1
Bernitz, Ulf
1
Berthon, Pierre R.
1
Beverland, Michael B.
1
Bihler, Jürgen
1
Brockdorff, Benita
1
Brownlie, Douglas
1
Burmann, Christoph
1
Bursi, Tiziano
1
Cheah, Isaac
1
Christodoulides, George
1
Czech, Anna
1
Dahlgaard-Park, Su Mi
1
Egger, Marc
1
Ezrachi, Ariel
1
Fischer, Marc
1
Fischer, Peter
1
Fischer, Peter Mathias
1
Florack, Arnd
1
Franjus-Adenis, Nadine
1
Fra̢czkiewicz-Wronka, Aldona
1
Fröhling, Renée
1
Gołuchowski, Jerzy
1
Graf, Laura K. M.
1
Grappi, Silvia
1
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1
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Springer Fachmedien Wiesbaden
4
Arbeitskreis Sportökonomie
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
School of Business <Ottawa> / International Business Study Group
1
Uniwersytet Ekonomiczny w Katowicach
1
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4
Erfurter Hefte zum angewandten Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Meffert-Marketing-Edition
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Zeszyty naukowe
2
Aracne / 07
1
Bilanz / KMU
1
Dimensions of international business
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Evolaris
1
Forschungsgruppe Konsum und Verhalten
1
International journal of retail & distribution management
1
Journal of global marketing
1
Key issues in marketing management
1
MTP-Alumni-Edition
1
Management
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Marketing intelligence & planning
1
Online Plus
1
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1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Qualitative market research : an international journal
1
Questions alimentaires et gastronomiques
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Thexis
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
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ECONIS (ZBW)
69
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Advancing insights on brand management
Popoli, Paolo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011807137
Saved in:
3
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
4
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
5
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
Saved in:
6
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
7
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
8
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
9
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
10
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
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