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Brand image
Advertising
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Dahlén, Micael
5
Rosengren, Sara
2
Eisend, Martin
1
Friberg, Lars
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Liljedal, Karina T.
1
Nilsson, Erik
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Smith, Edith
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Thorbjørnsen, Helge
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
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Journal of marketing communications
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ECONIS (ZBW)
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
4
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Saved in:
5
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
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