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Brand image
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Felix, Reto
6
Ahmed, Zafar U.
1
Alvarez-Milán, Agarzelim
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Borges, Adilson
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Firat, A. Fuat
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Hinck, Wolfgang
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The journal of brand management : an international journal
2
Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
4
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
5
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
6
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
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