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Gordon, Brian S.
3
Bobkowski, Piotr S.
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Christian, Ron G.
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Gordon, Brian
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Hambrick, Marion E.
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Sarofim, Samer N.
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Schmidt, Samuel H.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
2
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
Saved in:
3
An experimental examination of activist type and effort on brand image and purchase intentions
Schmidt, Samuel H.
;
Shreffler, Megan B.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011919170
Saved in:
4
Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context
Yoshida, Masayuki
;
Gordon, Brian
- In:
Sport management review
15
(
2012
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10009627406
Saved in:
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