An experimental examination of activist type and effort on brand image and purchase intentions
Year of publication: |
March 2018
|
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Authors: | Schmidt, Samuel H. ; Shreffler, Megan B. ; Hambrick, Marion E. ; Gordon, Brian S. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 1, p. 31-43
|
Subject: | activism effort | activism type | athlete activism | brand image | purchase intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experiment | Sportmarketing | Sports marketing |
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