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O'Cass, Aron
10
Sok, Phyra
3
Lee, Wai Jin
2
Carlson, Jamie
1
Casidy, Riza
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Cornish-Ward, Steven P.
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Heirati, Nima
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Julian, Craig C.
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Ngo, Liem Viet
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European journal of marketing : EJM
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ECONIS (ZBW)
10
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1
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
6
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
7
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
8
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
9
Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet
;
O'Cass, Aron
- In:
European business review : EBR ; the official journal …
22
(
2010
)
5
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
Saved in:
10
A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants
Cornish-Ward, Steven P.
;
Pecotich, Anthony
;
O'Cass, Aron
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003757936
Saved in:
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