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~subject:"Brand image"
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Brand image
China
20
Consumer behaviour
13
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12
Advertising
8
Werbung
8
Advertising effects
7
Werbewirkung
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5
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Markenimage
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Xue, Fei
4
Jiang, Yuwei
1
Muralidharan, Sidharth
1
Phelps, Joseph E.
1
Song, Jiaqi
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Xu, Fei
1
Zhou, Lijie
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Journal of current issues and research in advertising : JCIRA
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
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ECONIS (ZBW)
5
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1
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
2
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
4
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
5
Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei
;
Phelps, Joseph E.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
Saved in:
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