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~subject:"Brand image"
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Search: subject:"Personality"
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Subject
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Brand image
Persönlichkeitspsychologie
12,533
Personality psychology
12,431
Markenimage
10,753
Consumer behaviour
8,225
Konsumentenverhalten
8,202
Brand management
7,100
Markenführung
7,093
Brand
3,333
Markenartikel
3,294
Führungspersönlichkeit
2,756
Leadership personality
2,755
Führungsstil
2,481
Leadership style
2,471
Relationship marketing
2,086
Beziehungsmarketing
2,082
Managers
1,741
Führungskräfte
1,716
Entrepreneurship
1,508
Personality trait
1,496
Persönlichkeitsmerkmal
1,489
Entrepreneurship approach
1,440
Unternehmensgründung
1,297
USA
1,288
Business start-up
1,283
United States
1,273
Emotion
1,270
Social Web
1,256
Social web
1,256
Deutschland
1,255
Germany
1,217
Theorie
1,111
Theory
1,109
Kognition
1,082
Cognition
1,079
Advertising effects
1,071
Werbewirkung
1,070
Unternehmenskultur
1,028
Corporate culture
1,021
Arbeitsverhalten
1,015
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All
Undetermined
4,810
Free
1,643
Type of publication
All
Article
8,920
Book / Working Paper
1,836
Journal
3
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All
Article in journal
8,051
Aufsatz in Zeitschrift
8,051
Aufsatz im Buch
815
Book section
815
Graue Literatur
288
Non-commercial literature
288
Hochschulschrift
285
Arbeitspapier
221
Working Paper
221
Thesis
208
Case study
101
Fallstudie
101
Conference paper
70
Konferenzbeitrag
70
Collection of articles of several authors
67
Sammelwerk
67
Reprint
53
Aufsatzsammlung
41
Konferenzschrift
14
Bibliografie enthalten
13
Bibliography included
13
Collection of articles written by one author
13
Sammlung
13
research-article
12
Handbook
8
Handbuch
8
Lehrbuch
7
Conference proceedings
5
Fallstudiensammlung
5
Systematic review
5
Übersichtsarbeit
5
Guidebook
4
Interview
4
Mikroform
4
Ratgeber
4
Bibliografie
3
Textbook
3
Umfrage
3
Accompanied by computer file
2
Elektronischer Datenträger
2
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English
9,907
German
826
French
19
Polish
9
Italian
5
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
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Author
All
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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Institution
All
Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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Source
All
ECONIS (ZBW)
10,745
Other ZBW resources
14
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41
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41
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
42
Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
43
The visual naturalness effect : impact of natural logos on brand
personality
perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
44
The influence of brand innovativeness and quality affect consumer perceived value : the role of symbolic brand qualities as mediating
Maharani, Aisyah Shafira
;
Hidayat, Anas
-
2023
Persistent link: https://www.econbiz.de/10014326074
Saved in:
45
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
46
Destination brand
personality
self-congruity and crime perceptions : effects on travel intentions
Cruz-Milán, Olivier
;
Castillo-Ortiz, Ismael
- In:
Journal of destination marketing & management
28
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014365740
Saved in:
47
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
48
Luxury consumption and the dark triad of
personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
49
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
50
Crypto consumers'
personality
traits, and the impact of brand
personality
on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
Saved in:
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