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Search: subject:"blame"
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blame
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ECONIS (ZBW)
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1
Understanding consumers' upward
blame
attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Consumers' attributions in performance- and values-related brand crises
Wang, Liangyan
;
Chan, Eugene Y.
;
Gohary, Ali
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3162-3181
Persistent link: https://www.econbiz.de/10014448613
Saved in:
3
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
4
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
5
Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Bliese, Paul
- In:
Journal of business research : JBR
97
(
2019
),
pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
Saved in:
6
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
7
Attributions of
blame
following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
8
Corporate social "irresponsibility" : are consumers’ biases in attribution of
blame
helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.
;
Muralidharan, Etayankara
;
Bapuji, Hari
- In:
Journal of business ethics : JOBE
130
(
2015
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
Saved in:
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