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Brand image
Hedonism
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hedonism
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Hedonischer Preisindex
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Arruda Filho, Emílio José Montero
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Campo, Sara
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Chen, Shan-Pei
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Chiu, Tsui-Hua
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De Muylder, Cristiana Fernandes
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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subject:"hedonic"
(66 results)
1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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2
Understand the differences in the brand equity construction process between local and foreign restaurants
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
Service business
16
(
2022
)
3
,
pp. 681-719
Persistent link: https://www.econbiz.de/10013459480
Saved in:
3
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
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4
Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10012598025
Saved in:
5
The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero
;
Simões, Júnio De …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 128-148
Persistent link: https://www.econbiz.de/10012178693
Saved in:
6
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
7
Understanding the identity of Ibiza, Spain
Berrozpe, Arturo
;
Campo, Sara
;
Yagüe Guillén, María …
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10011758784
Saved in:
8
Purchasing massive prestige brands : the exploration of consumers' value perceptions
Mayasari, Iin
;
Wiadi, Iyus
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011915540
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