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~subject:"Brand image"
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Brand image
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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
The influence of brand effect on
slogan
's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
3
The impact of linguistic proximity and diglossia on brand name and
slogan
extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
Saved in:
4
The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity
Zhang, Hui
;
Gursoy, Dogan
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10011637094
Saved in:
5
Slogan
recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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