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~subject:"Brand image"
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Search: subject:"team identification"
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Brand image
Arbeitsgruppe
82
Team
82
Consumer behaviour
73
Konsumentenverhalten
73
team identification
71
Professional sports
57
Profisport
57
Sportmarketing
55
Sports marketing
55
Sport organization
47
Sportorganisation
47
Team identification
42
Football
38
Fußball
38
Personality psychology
32
Persönlichkeitspsychologie
32
Sport
18
Sports
17
Beziehungsmarketing
11
Brand management
11
Führungsstil
11
Leadership style
11
Markenführung
11
Relationship marketing
11
Social psychology
11
Sozialpsychologie
11
Ball game
10
Ballsport
10
Sport event
9
Sportveranstaltung
9
Sponsoring
8
Sponsorship
8
Arbeitsleistung
7
Job performance
7
Markenimage
7
Social Web
7
Social web
7
Diversity Management
6
Diversity management
6
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6
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7
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7
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7
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English
7
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Ahn, Taesoo
1
Ballouli, Khalid
1
Baumgartner, Hans
1
Bernthal, Matthew J.
1
Clopton, Aaron
1
Graeber, Justin
1
Heere, Bob
1
Kim, Sungkyung
1
Koenigstorfer, Joerg
1
Lee, Jin Kyun
1
Lee, Ki-young
1
Manoli, Argyro Elisavet
1
Nugent, Nicholas
1
Scheinbaum, Angeline Close
1
Siomkos, George J.
1
Stadler Blank, Ashley
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Wear, Henry
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
1
Journal of marketing communications
1
Journal of strategic marketing
1
Sport management review
1
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All
ECONIS (ZBW)
7
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1
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
2
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
3
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
4
Sport team personality : it's not all about winning!
Stadler Blank, Ashley
;
Koenigstorfer, Joerg
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011866637
Saved in:
5
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
6
Exploring the impact of country-of-origin fit and
team
identification
in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
Saved in:
7
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
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