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~subject:"Brand image"
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Brand image
Artificial intelligence
16
Consumer behaviour
16
Konsumentenverhalten
16
Künstliche Intelligenz
12
Voice assistants
11
voice assistants
7
Confidence
5
Data protection
5
Datenschutz
5
Vertrauen
5
Alexa
4
Beziehungsmarketing
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Relationship marketing
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Voice Assistants
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artificial intelligence
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Brand credibility
3
Brand management
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
3
Innovation adoption
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Innovationsakzeptanz
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Markenführung
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Markenimage
3
Smart Speakers
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trust
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Brand
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Competition in Digital Markets
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Competitive Bottleneck
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Digital Market Act
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Digital Personal Assistants
2
Digital voice assistants
2
Gatekeepers
2
Google Assistant
2
Information Intermediaries
2
Intelligent voice assistants
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Markenartikel
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Basu, Sriparna
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Dwivedi, Yogesh Kumar
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Ghobakhloo, Morteza
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Jain, Shilpi
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Jannesari, Milad T.
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Kaur, Sumeet
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Maroufkhani, Parisa
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Journal of business research : JBR
1
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Interactive
voice
assistants
: does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
3
How do interactive
voice
assistants
build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
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