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~subject:"Brand intimacy"
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Brand intimacy
Intimacy
32
Beziehungsmarketing
31
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
30
intimacy
22
Service quality
18
Dienstleistungsqualität
17
Customer satisfaction
14
Brand management
13
Kundenzufriedenheit
13
Markenführung
13
Intimacy (Psychology)
11
Brand image
10
Confidence
10
Markenimage
10
Vertrauen
10
Social Web
9
Social web
9
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Social relations
7
Soziale Beziehungen
7
customer intimacy
7
Emotion
6
Gender
6
Intimsphäre
6
Lieferantenmanagement
5
Love
5
Sexuality
5
Supplier relationship management
5
Family
4
Robot
4
Roboter
4
Trust
4
Viral marketing
4
Virales Marketing
4
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English
5
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Dash, Satya Bhushan
2
Mookerjee, Amit
2
Srivastava, Neha
2
Atmaja, Ferry Tema
1
Cheng, Li Keng
1
Guttena, Revanth Kumar
1
Huang, Hsien-Long
1
Lai, Ching-Chi
1
Lee, Fu-Yu
1
Wang, Tien
1
Wu, Cedric Hsi-Jui
1
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International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
2
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
3
Examining customer engagement and brand
intimacy
in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
4
Determinants of brand trust in high inherent risk products : the moderating role of education and working status
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10011571134
Saved in:
5
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
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