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~subject:"Brand love"
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Brand love
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Brand love: conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
Journal of Brand Management
28
(
2021
)
6
,
pp. 609-642
consequences: Functional and sensory
brand
uniqueness
emerge as indirect antecedents of brand love; brand satisfaction, brand fit …
Persistent link: https://www.econbiz.de/10014501378
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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