Maderer, Daniel; Holtbruegge, Dirk; Woodland, Rachel - In: Sport, Business and Management: An International Journal 6 (2016) 5, pp. 499-519
Purpose The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward … answered: how important are different determinants of brand associations for fans from developed football markets (DFM) and EFM …? Are there any major differences in the importance of different brand associations and their influence on brand loyalty …